New Spaceboost, New Website, New Era
Big news. We have made a new website. Look at it. Isn’t it nice? Yes, yes it is. But beneath all these pleasing illustrations, attention-grabbing headlines, and smooth, smooth UX, lies a hidden story. A story of a months-long process of hard work, of introspection, and of testing. Lots of testing.
Here we’ll lift the lid on some of the blood, sweat, and tears that went into the making of our new website. But first, check the new Spaceboost out for yourself, here.
Months!? Why Did You Do This?
As is the case with a lot of SAAS startups, when you launch your website is… not the priority. Product is. Your website is the landing page, and it needs to function as such: to connect people with your product, let them navigate through the different resources you have managed to pull together, and little else.
Some minimalists might argue that’s all a website should do. But we think a website is more than that; it is an extension of who you are. A declaration of love to your potential users. And in the process of a potential user recognizing the benefit that they can receive from hitting that ‘Sign Up Free’ button, visiting the website should be a seamless step in the journey to becoming a customer. They should get to know you, and as functional as our old website was, it didn’t transmit who Spaceboost was. So we set out to change that.
Sounds Beautiful, But How?
When you need to do all that – to communicate the very essence of your soul through a series of online pages – it’s important that you start in the right place. We knew from the beginning that the goal wasn’t to rush into production, we wanted to deliver an asset that would be true to every aspect of Spaceboost, and express as comprehensively as possible not only what we do, but who we are.
“When I joined this team, there was some disparity in the messaging from the different people communicating about this tool – and that’s totally natural – exactly because it was new. We decided the new website was the perfect opportunity to align all our teams into one coherent message.”
– Carlos Ariño, Designer, Spaceboost
Rebranding Process: Who are We, Again?
So we started at the very beginning. We created Spaceboost’s values. Or maybe we should say we discovered them. We spent a day with the entire company locked in a pretty small room and battled it out until we came up with five pillars – key elements of what we do, how we do it, and why – that everyone agreed upon, and which, from that day, we would use as a compass to guide us as a company and as a brand. After a bit of fine-tuning, this is what we came up with:
We then developed, extended, and perfected this document until we had some shiny new brand guidelines. These ranged from communication mantras to writing tips, designer guidelines, colour palettes, a custom iconography library and a style guide, all of which would help us define how exactly Spaceboost would express itself. Here’s a couple of sneak peeks at the Brand Guidelines we came up with and which are now each booster’s bible for communication with the outside world.
And many more. Although it took us some time before we even started thinking about the new website, this process was, in the end, what allowed us to go from screens like this:
to ones like this:
And it’s not just that they look nicer, or that we prefer the way the colours go together, or that the copy reflects the way we speak when we explain this technology to the people who need it. It’s more that the new website feels truly representative of who we are and what we are doing.
A New Website for a New Era: PPC Automation for All
Having said all that, this is just the beginning. It is the first iteration of a new website that is going to take a lot of twists and turns. There is more to come. As we develop our tool, as we receive feedback from users, and as we measure the impact of the effects in Analytics and Search Console, we’re going to keep updating and improving our new home. Stay tuned!