What Not to Miss at SMX London for PPC Addicts
This week in the world of online paid marketing, there’s only one place to be. Hot on the heels of Google Marketing Live last week, it’s SMX London! Tuesday and Wednesday this week are going to be unmissable dates in your calendar.
SMX London means two days of razor-sharp SEO, SEM, and Online Marketing workshops, talks, and actionable best practices from the industry’s best. As it’s our first (official) time taking part at SMX London, we’ve gone through the agenda with a fine comb and hand-selected a list of unmissable talks for a PPC-obsessed attendee…
Here we go!
What’s New and Crucial in SEM
When: Tuesday 10:45 – 12:00 pm
Who: Brad Geddes, Anders Hjorth, Aaron Levy
The golden rule of paid search media: your online ad campaigns are only as good as the latest trends in your customer behaviour, and the platforms you are advertising on. Whether it’s a matter of minor changes to Google Ads’ reporting interface or a bidding update from (newly rebranded 👀) Microsoft Advertising, it pays to pay attention to what’s new. And so, we’ll be front and centre for what Brad Geddes and co. have to say…
Spending Less, Getting More: A Comprehensive Guide to SEM Targeting
When: Tuesday 1pm – 2pm
Who: Kate Sikora, Laura Hogan, Matt Van Wagner
Keywords, match types, bids, devices, locations, audiences, ad copy. It’s time to think of all of them as an opportunity to target your ad campaigns to a more specific, and more valuable audience. For any PPC manager hoping to take advantage of the new, search-empowered customer journey start thinking of building your campaigns from the keyword up. Interested to get some tips from Kate Sikora, Laura Hogan, and Matt Van Wagner ✨.
Optimising Content For Voice Search & Virtual Assistants
When: Wednesday 9:00 am – 10:15 am
Who: Barry Schwartz and Aleyda Solis
OK, so we said it was going to be for PPC, but this is unmissable. Kick off your Wednesday with the very latest from SEO clairvoyants Barry Schwartz and Aleyda Solis. As voice-delivered search queries skyrocket, what will Alexa, Siri, Google Assistant mean for content delivery (and pay-per-click)? We’ll be there with bells on top.
Aligning Your Marketing with Your Customer’s Journey
When: Wednesday 2:00 pm – 2:55 pm
Who: Brad Geddes, Dixon Jones, Becky Simms
This looks right up our street. Segmenting the entirety of your potential audience to define profitable niches, lost causes, and leads to nurture can be a thorny task indeed. But once you accurately map your customer journey and adapt your ad campaigns accordingly, you’ll look back at your previous strategy and laugh (or cry)…
The only person you really need to meet at SMX London:
When: All conference!
Of course, even if you attend all the above talks, you won’t have made the most of SMX London without meeting Lewis, Spaceboost’s unstoppable UK Sales Manager. He’ll be out and about (especially at the above-mentioned talks) and happy to meet and discuss the latest in the world of PPC, from the new era of Machine Learning-powered automation tech to the implications of last week’s Google keynote… Want to know more about how Spaceboost fits into the puzzle? Send Lewis an email and book a slot!
If you want more information about what’s on at SMX London, here’s the full agenda.